Influencer

Training Course

The New Science of Leadership
Grounded in 50 years of social science research, Influencer Training® goes beyond corporate perks and charismatic personalities to teach a method for changing ingrained human behavior.

WHAT YOU’LL LEARN

LEARN THE SKILLS OF THE WORLD’S GREATEST LEADERS

Any leader—senior, emerging, even those without formal authority—can replace persuasion and perks with powerful influence strategies and skills that actually change behavior.

FIND VITAL BEHAVIORS

Identify crucial moments where enacting the right behavior will have an enormous effect on results.

DIAGNOSE WHY CHANGE SEEMS IMPOSSIBLE

Learn that persistent problems do not have one root cause, but multiple causes.

SOURCE 1: PERSONAL MOTIVATION

Make seemingly painful and undesirable behaviors painless and enjoyable.

SOURCE 2: PERSONAL ABILITY

Invest in deliberate practice to significantly enhance personal ability.

SOURCE 3: SOCIAL MOTIVATION

Enlist support from formal leaders and opinion leaders.

SOURCE 4: SOCIAL ABILITY

Harness the power of social pressure by finding strength in numbers.

SOURCE 5: STRUCTORAL MOTIVATION

Link rewards to Vital Behaviors.

SOURCE 6: STRUCTURAL ABILITY

Use the power of space, data, and tools

CLICK TO SWITCH:

VIRTUAL COURSE AGENDA

Join one of our instructors online.
9 lessons - 10,5 hours

1. Introduction

Learn why influence is one of the most powerful and important capacities you possess.
Identify influence challenges you face.
Discover the three keys to influence.
What do successful influencers do differently?
Focus on and carefully measure the results you want.

2. Find vital behaviors

Identify Crucial Moments—the moments where enacting the right behavior will have an enormous effect on results.
Select a few high-leverage behaviors that have potential to create enormous positive change.
Study and utilize examples of positive deviance (times when some succeed where others fail).
Map the connections between behaviors to discover leverage.

3. Diagnose why change seems impossible

Learn that persistent problems do not have one root cause, but multiple causes.
Examine the Six Sources of Influence™—personal, social, and structural factors—to discover the most significant causes of the problem.
Diagnose the problem to prescribe the most effective and comprehensive solution.

4. Source 1: Personal motivation

Make seemingly painful and undesirable behaviors painless and enjoyable.
Help others consciously connect Vital Behaviors to values through both personal and vicarious experiences.
Offer choice as a foundation for motivation.

5. Social motivation & ability, structural motivation

Be a teacher first and a motivator second.
Invest in deliberate practice to significantly enhance personal ability.
Consider non-obvious ability barriers.

6. Personal ability

Change the environment.
Use the power of space, data, and tools.
Draw on influence strategies to execute on your own influence plans.

VIRTUAL COURSE AGENDA

Join one of our instructors online.
9 lessons - 10,5 hours

1. Introduction

Learn why influence is one of the most powerful and important capacities you possess.
Identify influence challenges you face.
Discover the three keys to influence.
What do successful influencers do differently?
Focus on and carefully measure the results you want.

2. Find vital behaviors

Identify Crucial Moments—the moments where enacting the right behavior will have an enormous effect on results.
Select a few high-leverage behaviors that have potential to create enormous positive change.
Study and utilize examples of positive deviance (times when some succeed where others fail).
Map the connections between behaviors to discover leverage.

3. Diagnose why change seems impossible

Learn that persistent problems do not have one root cause, but multiple causes.
Examine the Six Sources of Influence™—personal, social, and structural factors—to discover the most significant causes of the problem.
Diagnose the problem to prescribe the most effective and comprehensive solution.

4. Source 1: Personal motivation

Make seemingly painful and undesirable behaviors painless and enjoyable.
Help others consciously connect Vital Behaviors to values through both personal and vicarious experiences.
Offer choice as a foundation for motivation.

5. Source 2: Personal ability

Be a teacher first and a motivator second.
Invest in deliberate practice to significantly enhance personal ability.
Consider non-obvious ability barriers.

6. Source 3&4: Social motivation & ability

Change the environment.
Use the power of space, data, and tools.
Draw on influence strategies to execute on your own influence plans.

7. Source 5: Structural motivation

Make incentives work for you by supporting, not undermining, desired behaviors.
Link rewards to Vital Behaviors.

8. Source 6: Structural ability

Change the environment to make bad behaviors harder and good behaviors easier.
Use the power of space, data, and tools.

9. Become an Influencer

Draw skillfully on the appropriate influence strategies as you create your influence plans.

READ THE BESTSELLER BEHIND THE COURSE

Discover the New York Times bestseller behind the award-winning course. Influencer unpacks the science of leadership with rich case studies and outlines a proven method for leading change.