Influencer
Training Course
The New Science of Leadership
Grounded in 50 years of social science research, Influencer Training® goes beyond corporate perks and charismatic personalities to teach a method for changing ingrained human behavior.
![Crucial Influence logo](https://vitallearning.eu/wp-content/uploads/2022/07/crucial-inf-logo.png)
WHAT YOU’LL LEARN
LEARN THE SKILLS OF THE WORLD’S GREATEST LEADERS
Any leader—senior, emerging, even those without formal authority—can replace persuasion and perks with powerful influence strategies and skills that actually change behavior.
FIND VITAL BEHAVIORS
Identify crucial moments where enacting the right behavior will have an enormous effect on results.
DIAGNOSE WHY CHANGE SEEMS IMPOSSIBLE
Learn that persistent problems do not have one root cause, but multiple causes.
SOURCE 1: PERSONAL MOTIVATION
Make seemingly painful and undesirable behaviors painless and enjoyable.
SOURCE 2: PERSONAL ABILITY
Invest in deliberate practice to significantly enhance personal ability.
SOURCE 3: SOCIAL MOTIVATION
Enlist support from formal leaders and opinion leaders.
SOURCE 4: SOCIAL ABILITY
Harness the power of social pressure by finding strength in numbers.
SOURCE 5: STRUCTORAL MOTIVATION
Link rewards to Vital Behaviors.
SOURCE 6: STRUCTURAL ABILITY
Use the power of space, data, and tools
CLICK TO SWITCH:
VIRTUAL COURSE AGENDA
Join one of our instructors online. 9 lessons - 10,5 hours
![Crucial Influence logo](https://vitallearning.eu/wp-content/uploads/2022/07/crucial-inf-logo-300x88.png)
1. Introduction
- Learn why influence is one of the most powerful and important capacities you possess.
- Identify influence challenges you face.
- Discover the three keys to influence.
- What do successful influencers do differently?
- Focus on and carefully measure the results you want.
![Crucial Influence logo](https://vitallearning.eu/wp-content/uploads/2022/07/crucial-inf-logo-300x88.png)
2. Find vital behaviors
- Identify Crucial Moments—the moments where enacting the right behavior will have an enormous effect on results.
- Select a few high-leverage behaviors that have potential to create enormous positive change.
- Study and utilize examples of positive deviance (times when some succeed where others fail).
- Map the connections between behaviors to discover leverage.
![Crucial Influence logo](https://vitallearning.eu/wp-content/uploads/2022/07/crucial-inf-logo-300x88.png)
3. Diagnose why change seems impossible
- Learn that persistent problems do not have one root cause, but multiple causes.
- Examine the Six Sources of Influence™—personal, social, and structural factors—to discover the most significant causes of the problem.
- Diagnose the problem to prescribe the most effective and comprehensive solution.
![Crucial Influence logo](https://vitallearning.eu/wp-content/uploads/2022/07/crucial-inf-logo-300x88.png)
4. Source 1: Personal motivation
- Make seemingly painful and undesirable behaviors painless and enjoyable.
- Help others consciously connect Vital Behaviors to values through both personal and vicarious experiences.
- Offer choice as a foundation for motivation.
![Crucial Influence logo](https://vitallearning.eu/wp-content/uploads/2022/07/crucial-inf-logo-300x88.png)
5. Social motivation & ability, structural motivation
- Be a teacher first and a motivator second.
- Invest in deliberate practice to significantly enhance personal ability.
- Consider non-obvious ability barriers.
![Crucial Influence logo](https://vitallearning.eu/wp-content/uploads/2022/07/crucial-inf-logo-300x88.png)
6. Personal ability
- Change the environment.
- Use the power of space, data, and tools.
- Draw on influence strategies to execute on your own influence plans.
VIRTUAL COURSE AGENDA
Join one of our instructors online. 9 lessons - 10,5 hours
![Crucial Influence logo](https://vitallearning.eu/wp-content/uploads/2022/07/crucial-inf-logo-300x88.png)
1. Introduction
- Learn why influence is one of the most powerful and important capacities you possess.
- Identify influence challenges you face.
- Discover the three keys to influence.
- What do successful influencers do differently?
- Focus on and carefully measure the results you want.
![Crucial Influence logo](https://vitallearning.eu/wp-content/uploads/2022/07/crucial-inf-logo-300x88.png)
2. Find vital behaviors
- Identify Crucial Moments—the moments where enacting the right behavior will have an enormous effect on results.
- Select a few high-leverage behaviors that have potential to create enormous positive change.
- Study and utilize examples of positive deviance (times when some succeed where others fail).
- Map the connections between behaviors to discover leverage.
![Crucial Influence logo](https://vitallearning.eu/wp-content/uploads/2022/07/crucial-inf-logo-300x88.png)
3. Diagnose why change seems impossible
- Learn that persistent problems do not have one root cause, but multiple causes.
- Examine the Six Sources of Influence™—personal, social, and structural factors—to discover the most significant causes of the problem.
- Diagnose the problem to prescribe the most effective and comprehensive solution.
![Crucial Influence logo](https://vitallearning.eu/wp-content/uploads/2022/07/crucial-inf-logo-300x88.png)
4. Source 1: Personal motivation
- Make seemingly painful and undesirable behaviors painless and enjoyable.
- Help others consciously connect Vital Behaviors to values through both personal and vicarious experiences.
- Offer choice as a foundation for motivation.
![Crucial Influence logo](https://vitallearning.eu/wp-content/uploads/2022/07/crucial-inf-logo-300x88.png)
5. Source 2: Personal ability
- Be a teacher first and a motivator second.
- Invest in deliberate practice to significantly enhance personal ability.
- Consider non-obvious ability barriers.
![Crucial Influence logo](https://vitallearning.eu/wp-content/uploads/2022/07/crucial-inf-logo-300x88.png)
6. Source 3&4: Social motivation & ability
- Change the environment.
- Use the power of space, data, and tools.
- Draw on influence strategies to execute on your own influence plans.
![Crucial Influence logo](https://vitallearning.eu/wp-content/uploads/2022/07/crucial-inf-logo-300x88.png)
7. Source 5: Structural motivation
- Make incentives work for you by supporting, not undermining, desired behaviors.
- Link rewards to Vital Behaviors.
![Crucial Influence logo](https://vitallearning.eu/wp-content/uploads/2022/07/crucial-inf-logo-300x88.png)
8. Source 6: Structural ability
- Change the environment to make bad behaviors harder and good behaviors easier.
- Use the power of space, data, and tools.
![Crucial Influence logo](https://vitallearning.eu/wp-content/uploads/2022/07/crucial-inf-logo-300x88.png)
9. Become an Influencer
- Draw skillfully on the appropriate influence strategies as you create your influence plans.
READ THE BESTSELLER BEHIND THE COURSE
Discover the New York Times bestseller behind the award-winning course. Influencer unpacks the science of leadership with rich case studies and outlines a proven method for leading change.
Preview of the Course
Playtime 19 minutes
Watch this in depth preview video to learn more about course skills, learning formats, and delivery options.
Please note that we do not offer this course as on-demand in our region.
Organisational Outcomes
SOLVEs
- Change
- Leadership
- Development
- Performance …and more
IMPROVEs
- Culture
- Leadership
- Management
- Teamwork
- Compliance
- Engagement